Supporting destinations with B2B strategy and execution

We work with tourism boards and destination organisations to strengthen their B2B strategy, industry engagement and commercial effectiveness.

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PROBLEM: Challenges destinations face today

  • Strong B2C focus, limited B2B impact
  • Fragmented relationship with the private sector
  • Difficulty understanding distribution channels
  • Limited commercial use of existing assets
  • Budgets invested with unclear return

How we help?

  • Analysing the destination’s B2B ecosystem
  • Defining a clear role for the tourism board
  • Supporting industry engagement and partnerships
  • Advising on distribution, content and product
  • Acting as a strategic advisor to internal teams

Who this is for

  • DMO
  • National and regional tourism boards
  • Convention bureaus
  • Public destination organisations
  • Entities looking to improve B2B impact
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